Astro Hairstyles: Happy Birthday Aries!

If you were born between March 21 and April 19, then you are a bold and energetic Aries! Known for your direct and honest disposition, Aries are looked up to for their drive, honesty and endless energy. The Ram is the “child” of the zodiac, so while Aries can be formidable people, they are also known for being selfish, competitive and impulsive at times—it’s just all part of the dynamic Arian energy!
The Aries woman in particular will be recognizable by her lean, athletic body and her striking eyes. Aries women will look directly at you with their piercing eyes and will have a sense of boldness to them. They can also have a prominent brow line and nose, and their hair is usually thick, shiny and luxurious, just like the coat of a ram. The hair is prone to have lots of red undertones to it. These ladies are always on the go and will usually sport and athletic look, but they can do city chic just as well.

If you are an Aries, check out some of these hairstyles that would be ideal for you, as modelled by your fellow Rams.

Check out Emma Watson’s Aries stare in this photo! She is representing the typical Ram woman here with her piercing gaze, fabulous bone structure and her reddish brown hair. This short cropped ‘do is perfect for the feisty Aries lady, as it is a low maintenance ‘do for working out and being active, plus it shows off the face and head which is the body part that is ruled by this star sign. Emma has added a cute clip to her pixie cut, which is a good way to dress up this ‘do for a night out.

Kristen Stewart has a reputation for being surly and childish at times, which are some of the darker characteristics of an Aries. Personality aside, she does have those gorgeous Ram looks and locks to flaunt, which she does so here in true Aries style. Kristen has the typical Ram red tones to her hair and her tresses look thick, glossy and full. The only styling that is needed here is some root boosting curls and some volume added in the crown through backcombing for a sexy tousled look. The Aries woman can pull off bombshell hair without a hitch so give this one a try for your next night out.

Mariah Carey doesn’t hide the fact that she is a diva- showing that she is 100% Aries! Mariah’s Ram-bition and drive got her to the top of the music industry and she still carries on building her success decades later. She is looking youthful as ever and loves to work her full locks to the max, with lots of layers, curls and colour. Here, Mariah has lightened up with a soft blonde ombre shade and has created a cool peek-a-boo effect with her long side-swept fringe. Aries women typically look great as blondes so give this shade a try if you want to lighten up.

As you can see, Aries women naturally turn heads wherever they go not only for their beauty but also for their strong and dynamic presence. To all of the energetic and captivating Rams out there, happy birthday

Subscription box service Thinking outside the box

Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy. checks out the subscription box.

Although most of us enjoy shopping for clothes and trying them on, there are those who remain shopping challenged, are restricted by schedules or are economically restrained.

That’s when someone comes knocking on the door with a subscription box. Subscription box services are marketing solutions used by retail companies, mostly ecommerce businesses, giving people with different backgrounds an access to a wider range of products. The overall global market size of subscription box services is still unknown due to minimal data available and the growing stage of the industry.

What’s this service?
While this delivery service system is still at a nascent stage in India, the idea has picked up in the United States of America and other parts of the world. So, how does this really work?

Top-notch brands and ecommerce companies cater to niche markets by offering curated new clothes and other retail products to customers, depending on their personal preferences. There is also an element of surprise attached with the box. Some companies provide pre-assembled hampers instead of asking customers to select their own products, eliminating decision fatigue in the process.

The reason this box service is catching up is because shipments are sent each month to customers, or as per the policies employed by individual retail companies. This provides customers the thrill of opening the package, just like on any special occasion. Generally, prices of each packaged box range from US$ 10 to US$ 100, which roughly translates to Rs 645 to Rs 6,450.

Darby Smart, a US-based online subscription box company, offers do-it-yourself (DIY) kits assembled by a huge community of designers, giving an option of mixing latest fashion with home trends on fingertips. Customers have to go through a string of instructions provided under the DIY project, which gives them their own sense of personal fashion style

Why I Refuse to Feel Guilty About Wearing (Only) High Heels

I only wear high heels. Sure, I put on sneakers when I hit the gym, and I have a lone pair of jelly sandals I reserve for trips to the beach or a pool. But in day-to-day life, you’ll find me exclusively in heels — three inches or higher, thank you.

For me, heels feel noisy and powerful like a bass riff, so much that I forget they’re often viewed as a symbol of feminine frailty. Personally, I feel more assertive and more womanly with a pair of heels on. I’m only 5’4″, so those extra inches elevate me to eye level with the rest of the world and help me take up more space — a trait that is not traditionally “feminine” — both of which give me a jolt of confidence. People hear me coming as my heels stomp against the ground; I don’t own any shoes I couldn’t run in if need be; and, if we’re honest, a swift kick to the groin will do a lot more damage when inflicted by a pair of Louboutins than Nike Free Runs.

I’m sometimes asked whether this habit is painful. It’s not. I have a low tolerance for discomfort: I don’t wear shoes that pinch or hurt or rub my feet, and I’m an expert at predicting whether they’ll do so with one short strut across a boutique floor. I also live in LA, so my geographical location helps; I don’t do anywhere near the amount of pavement pounding as my friends in cities like New York or San Francisco.

That’s not to say I haven’t felt inner conflict about my preference for a towering stiletto or height-amplifying wedge over the years. Can I really remain fit and healthy and pain-free after years tromping around in heels? And is it disingenuous to tell myself that wearing high heels can be a feminist statement in its own right?

I decided to get the first question out of the way. I got podiatrist Dr. Ami Sheth on the phone and asked her to give me the laundry list of all the potential ill effects of wearing high heels. There were the ones I’d heard of, like hammer toes, bunions, and Achilles tendonitis — none of which I have, at least not yet. Then there were the unfamiliar ones, which sounded pretty scary: neuromas (pinched nerves or tumors of the nerves) and metatarsalgia (pain and inflammation in the ball of the foot.)

Dr. Sheth did admit that the worst high-heel-related problems she’s treated usually occurred in elderly women, who, in the golden era of the glamorous ’50s housewife, even wore their stilettos while cooking in the kitchen. She also said that all heels are not created equal. “When you’re wearing a stiletto, you’re just putting pressure on the ball of the foot and the skinny little peg on the heel,” she explained. “Wearing a wedge is a lot healthier for you, because the pitch — the angle of the shoe — is a lot lower.”

So, I asked her: will wearing heels so often make my feet fall off? I do yoga, after all. Dr. Sheth said probably not, though she qualified her recommendations by telling me she’d really need to examine my feet to make any official diagnosis. She also advised broadening my shoe wardrobe. “I do like heels, so I’m not going to be the type to tell you don’t do it. But do it smart,” Dr. Sheth recommended. “When you’re going to Costco, maybe forego the wedge sneakers.” Naturally, I chose to accept anything Dr. Sheth said that reinforced my lifestyle choices and ignore any warnings to the contrary, as one should do with all sound medical advice. (I also don’t have a Costco card, so that particular suggestion obviously did not apply to me.)

With my anxiety about my future foot health relatively alleviated, let’s tackle what, for me, has been an even stickier issue: the idea that there’s something privileged, and thus distinctly antifeminist, in rocking heels. I once got in a tangled argument with a gender studies professor in college, who told me that heels were nothing more than an ostentatious display of socioeconomic standing. Look at me! she claimed they advertised. I sit all day at a cushy desk job and am not required to do physical labor.

Look, I have no problem overanalyzing things — I was a gender studies minor, for god’s sake — but I bristled at that notion just as much as her suggestion that hiring a housecleaner implied that you, yourself, had something inherently better to do with your time. I asked: who’s to say teaching a gender studies class is somehow more noble or meaningful than cleaning a house? I think plenty of people would argue the opposite. (She wasn’t amused.) Inspired, I did some research and discovered that some historians think high-heeled shoes rose to prominence in the 16th century, when Peruvian horseback riders used them to keep feet in stirrups. Sounded pretty practical — and badass — to me.

The author Chimamanda Ngozi Adichie is no stranger to the conflict modern women are still made to feel between indulging their love for fashion and being taken seriously as intelligent beings. In a recent essay for Elle, she wrote about years spent hiding her beloved high heels in an effort not to seem too “female,” afraid they would impede her ability to be accepted as serious, as worthy of a place in the writing world. After a friend told her to break out the heels, that it was her work that mattered and not what she chose to wear, she relented and hasn’t looked back. “I feel again like myself,” she wrote, “an idea that is no less true for being a bit hackneyed.”

So, no, I don’t see myself giving into the floor-hugging allure of a gladiator sandal or studded brogue anytime soon. (Sorry, Dr. Sheth.) I want to feel like myself, and I feel like myself with my heels a few inches off the ground. Maybe there’s just something about the sharp, familiar thump of a heel against concrete that reminds me of my bass-playing days, or maybe it’s the joy in discovering that there’s no conflict in being both tough and feminine, that they’ve been in perfect harmony all along.

Top 10 Casual Fashion Tips

Women’s casual clothing has had a major impact on the way women dress across the world. With increasing stress on relaxed and non-fussy clothes making a major entry into the women’s dresses section, more and more women are opting for casual apparel that not only makes them look chic but makes them feel comfortable also.

The no-nonsense women’s casual clothing brought about a major fashion revolution and is definitely here to stay. With major fashion houses like Elan International dresses dedicating an entire collection to women’s casual apparel, there is no doubt that women are ready to break away from the restraints of elite fashion and experiment with casual clothing trends.

However, not everybody is an expert in choosing women’s casual apparel. Women’s clothing actually needs careful consideration, especially since appearance is, in these times, considered to be the most important aspect of someone’s personality. Having a few fashion tips to guide one while setting out to stock up on women’s dresses would be great!

So, here are a few casual fashion tips that you should definitely keep in mind if you’re ready to rehash your wardrobe and bring in a variety of women’s casual apparel to it! One suggestion though, before we begin the fashion tips – try out Elan International dresses for a breathtaking variety of women’s clothing, especially women’s casual apparel, to suit your taste and budgets!

• Choose casual clothes according to your body shape and size. Shorter women should opt for shorter tops with deep necks and try to go for narrower dresses. Bulkier women should ideally pick up bright colours and printed stuff to cover up their excess flab!

• The comfort factor is the most essential thing to be kept in mind about women’s casual clothing. So, cottons are the most preferred fabric, which allow for a lot of breathing space ensuring that you remain cool even during mind-numbing heat waves!

• Accessories are all-important to ensue that you can carry off your casual look well. Huge and trendy jute or cloth bags, beaded belts, long beaded neckpieces, and smart shoes, such as mules or trainers, all combine in ensuring that your look is classic casual, without seeming kitsch!

• Scarves are emerging as a much-loved accessory these days. So ensure that you buy yourself a number of colourful scarves that will make your casual look all the more appealing!

• Make-up should be restricted to the bare minimum for casual wear. In fact, natural shades work well for lipsticks, whereas eye-shadows better are avoided and face powder should ideally match your natural complexion.

• Skirts are a must-have this season. Long or short, A-line or umbrella-cut, flowery or straight, printed or single-hued – skirts are gaining much importance, especially since these can be teamed with the numerous types of tops that are available in the market these days!

• Tights and quarter-length pants are also quite popular, with a lot of women opting for these for everyday wear, especially to go shopping or run errands! Cargo pants and capris are also in fashion now.

• Women’s casual clothing can be teamed with semi-formals to ensure that you can also wear casuals to work. All you need is to team your casual wear with a jacket for the official look, ensuring that your bag and shoes are formal.

• The most important aspect that women’s casual apparel begins and ends with is denims! It is very important that you stock up on a couple of well-fitting jeans that will ensure that your casual wear wardrobe is complete.

• Some of the other clothes that should be included in you casual wear collection, include sweaters, leather and denim jackets, sheer silk shirts, knit sweaters and turtleneck pullovers, tees and the like, especially in soft natural colours that ensure you look casually chic!

Following these fashion guidelines will definitely help you in piecing together an exceptional collection of women’s casual clothing!

Getting social Luxury brands explore new media platform

Should luxury brands make their presence felt on social media? Can social media work in favour of luxury brands? Fibre2Fashion introspects how being on social media can help brands expand reach, forecast trends, and know their customers better.

Time was when a top movie star introduced a luxury fashion trend, and viewers would be in awe about the clothing line. Times have changed. Now, with people having a high disposable income, combined with the expansive use of social media, both the factors have pushed the luxury fashion industry to change its course and become more accessible to the wider, global range of customers. Also, the luxury industry used to have a tighter control of brand image, but as the social media buzz sprang up around the world, they have become more susceptible to customers’ voices, trends, opinions and overall outlook. Customers are now controlling online dialogue.

Social media, a threat to luxury brands?

With the advent of social media, we have seen the rise of influencers in different industries who, despite being unknown to the celebrity world, have a swath of followers interested in their reviews of products. This has also given customers confidence of discussing, and even criticising top-notch luxury fashion brands on well-known social platforms with greater outreach, which really sway the choices of their peers who are expecting to buy those brands. According to a Deloitte report, the social media has levelled the playing field, “putting more power in the hands of consumer with a platform that enables them to shop on their terms, when and where they want, while providing price transparency.”

The report states that increased available information about brands has boosted expectations of customers regarding price and value, which severely undermines exclusivity. Elizabeth Canon, founder and president of Fashion’s Collective, said that luxury brands have been scrutinising the likely impacts of social media. “Should a luxury brand have a Facebook page? How should they collaborate with bloggers? How should brands translate their offline store experience to an immersive web store?” Canon said…

High heels are ‘good’ for you

After decades of dire warnings about the perils of wearing high heels, doctors have now dramatically put the boot into the idea that they are bad for women.In fact, stilettoes may be kinder to female knees than sensible ‘flatties’, say researchers.They discovered that wearing a high heel may make women less likely to develop arthritic changes in the knee joint in later life.But, at the very least, so-called fashion victims are no worse off than women opting for low-level footwear, they claim.The finding will be welcomed by some of the most famous legs inthe celebrity world, including British- born actress Kim Cattrall, who plays high heelwearing man-eater Samantha in TV’s Sex and the City.Another famous stiletto fan, Rachel Weisz, can feel equally vindicated.It has long been suspected that so many women suffer painful knees in later life because of footwear.By 65, about twice as many women as men have arthritic knees.Researchers at Warwick University and Oxford Brookes University investigated the stiletto controversy with the help of 111 women aged 50 to 70, of whom 29 were awaiting knee replacements.They asked about their taste in shoes and other lifestyle factors, according to a report in the Journal of Epidemiology and Community Health. To their surprise, they found no evidence that wearing high heels was linked to knee problems.

Indeed, the statistics suggested those who regularly wore 3in heels were less likely to be suffering.

Professor Margaret Thorogood, from the Medical School at Warwick University, said certain shoes did not cause knee problems.

But being overweight before 40, doing demanding physical work and previous knee injuries all did.

In fact, there was a link between regular dancing in 3in heels and a reduced risk of knee problems, she said.

‘It is very unlikely that prolonged wearing of high-heeled shoes represents a risk factor,’ she added.

Women were shown pictures of 38 different types of shoe and asked if they had ever worn a particular type regularly, either for work, socially or dancing.

The highest heel chosen for each five- year period was used for the analysis.

The women were also asked how old they were when they first started wearing shoes with 1in, 2in or 3in heels.

Stilettos were not to blame for knee arthritis, because more than half of the 111 women surveyed – of whom some suffered arthritis and some had no knee pain at all – wore them.

Some 55.2 per cent of the women with knee arthritis regularly wore 3in heels, as did 67.1 per cent of women with no pain.

However, most of the women had spent several years doing physically demanding work, and several activities were linked with an increased risk of osteoarthritis of the knee, including lifting and bending.

Professor Thorogood said the evidence pointed to a different kind of strain being bad for the knees.

‘Women who smoke, are overweight and do a lot of heavy housework such as scrubbing are more likely to develop painful knees later in life.

‘But women who wear stiletto heels will be reassured to learn that their choice of fashion-before-comfort footwear will not lead to knee joint problems and may even prevent them.’

The findings rebut those of a Harvard Medical School team in 1998, which said high heels strain the joints, muscles and tendons of the knee

Jennifer Lawrence’s Dior dress spawns viral #Lawrencing meme

The Dior Haute Couture off-white silk evening dress worn by Jennifer Lawrence to Sunday night’s 71st annual Golden Globes appears to have spawned the first full-blown meme of the awards season — “Lawrencing.”

Social media had been buzzing about Lawrence’s strapless white gown with two thin, horizontal bands of black since the moment she first arrived on the red carpet; the U.K. Daily Mail drawing early (if not first) blood by tweeting that the gown resembled a “glam coffee filter.” (Our fashion critic Booth Moore called the choice odd, describing it as a “ring of pouf.”)

As the evening wore on, armchair fashion critics rose up and became armchair fashion designers. Then, at around 6 p.m. PST, “Green Arrow” actor Colton Haynes posted side-by-side photos on Instagram and Twitter. On the left was the dress on the red carpet, on the right was Haynes aping Lawrence’s expression while wrapped in what looks like a white bed sheet accented with two horizontal black bands. (As of this writing we don’t have permission to reprint any of the photos, so you’ll need to click through to see the hilarity.)

At 6:48 p.m. it was a dog — clad in a white pillow case and two horizontal strips of black fabric — that was doing its best JLaw imitation. An hour after that it was a cat in a white terrycloth hand towel and two pieces of black string being held aloft in a photo.

By 9:10 p.m., Buzzfeed’s Jordan Zakarian had rounded up the above (and more) in his post “Jennifer Lawrence’s Golden Globes Dress Has All Of The Internet ‘Lawrencing'” and by Monday morning the freshly minted hashtag #Lawrencing was everywhere — a Barbie doll “Lawrenced” in a roll of toilet paper and black pipe cleaners on Tumblr, Ariel (she of “The Little Mermaid”) was posted “Lawrencing” in a repurposed sail and length of rope, and anyone and everyone with access to a white sheet (or in some cases quilted comforter) and roll of black electrical tape was taking a selfie of themselves in full #Lawrencing mode.

Perhaps all this “Lawrencing” will spur the Angelina Jolie leg meme from the 2012 Oscars out of retirement — we like to imagine it’s out there somewhere frantically searching for a suitable white knee brace with two horizontal black stripes across it — you know, just to stay relevant